MOUSE gets people into the swing of things with a comprehensive promotion for Central Counties.  The objective was to use golf as a platform to engage consumers in a fun and relevant way and we did just that!  Our well-tranined brand ambassadors inspired thousands of consumers to enter into a “Sandtrap Challenge Contest” via iPAD device that included; contest entry, data-capture, deep market research, and opt-in database.  Participants received a free lesson from a CPGA professional while we obtained information about their personal “Stay & Play” travel intent and purchase behaviours beyond golf.  This helped our client deliver highly targeted personalized follow-up.  We even went the extra mile to secured strategic partnerships with Cleveland Golf and Srixon golf balls to help add-value and reduce costs.