Reality TV world of marketing… MOUSE really heats things up with a massive Hell’s Kitchen licensing deal with FOX and iTV Studios that not only puts the new Stonefire™ brand on the map but makes them the first-ever food product integration including; ON-AIR episodic chef challenge using Stonefire™, OFF–AIR “Hell’s Kitchen Chef Challenge Contest” to inspire chefs and people across the globe to submit their winning recipe ideas using Stonefire™, in-store POP, Hell’s Kitchen Promotional Sampling Tour across the USA plus the luxury of hearing chef Gordon Ramsay give the contestant chefs a peace of his mind.

ON-AIR TV Integration

OFF-AIR Integration (Hell’s Kitchen Chef Challenge Contest/Sampling Tour)

FOR IMMEDIATE RELEASE:

TORONTO, ONTARIO — Teaming up with the hottest cooking reality show of the season, Stonefire™ Authentic Flatbreads announces the Hell’s Kitchen Chef Challenge Contest.

Hosting two contests: one for professional chefs and one for at-home cooks, Stonefire™ is seeking the most creative recipe using their authentic Naan, Roti and Pita.

The grand prize for each – any chef’s dream ­– an all-expense-paid trip for two to stay and dine in Hollywood (airfare included) and a one-year supply of Stonefire Authentic Flatbread products. The winning chef’s recipe, name and photo will also be featured on the back of the corresponding Stonefire flatbread product packaging.

“It’s time for some real world kitchen competition,” shared Linda Martin with Stonefire Authentic Flatbreads. “Pita, roti and naan serve as versatile platforms for a wide range of recipes, whether it’s a traditional falafel pita sandwich or delectable modern tapas made with naan. We’re calling chefs across the country: enter your flatbread creations and let’s see if you can take the heat.”

Tune-in to an all new HELL’S KITCHEN premiering Monday, July 18 and Tuesday, July 19 (8:00-9:00 PM ET/PT) on FOX.

Contest entries from U.S. residents will be accepted online at www.stonefire.com.   One grand prize will be awarded in each category. For more detail on prizes and participation, please visit www.stonefire.com.

HELL’S KITCHEN ™ © 2005 ITV Studios Ltd. Used under license. All rights reserved.