What would more likely influence a purchase?

Reading about it, or actually
trying it out?

Personal experiences shape our opinions and buying preferences far more strongly than information gathered through advertising, or even recommendations from trusted friends or family.  Seeing really is believing.   At live events, MOUSE gets consumers Touching, Testing and Trying our clients’ products first-hand.   We go well beyond simple demos to accelerate the path to purchase.

A compelling event-based marketing program can become a successful initiative – driving sales and brand engagement.

We drive customer interest and business results at Live Events – like trade shows, retail events and demonstrations, urban street activations, office towers, and expos – through integrated multi-trigger promotional programs that are tuned to each client’s needs.  Our toolset includes experiential concept development, booth/exhibit production, well-trained event teams and interactive brand activations to maximize and measure ROI.

Four Reasons why integrated event-based marketing should be a part of your annual program

1. Make Immediate Sales - The fun and excitement of trying a product at a live event clearly separates experiential marketing from traditional sampling programs.

2. Launch a New Product - Launch parties, trade show demos, urban street events and community fair appearances are just some of the ways to effectively target and influence demographic segments.

3. Stand out in a Competitive Field - Getting product in peoples’ hands is the difference between rotting or flying off retail shelves. One toy inventor used experiential marketing – exhibiting at craft shows and kid-friendly events – to dramatically boost sales. From simple toys to sophisticated technology, the benefits are just more obvious when consumers get to try them out.

4. Get People Talking – Positive product experiences build word-of-mouth. Research suggests 80% of people who’d been engaged in experiential marketing then told others about their experience.

Experiential Marketing research by Jack Morton Worldwide indicated nearly three-quarters of consumers who participate in live marketing experiences would increase their “purchase consideration.” Almost 60% said it would result in a quicker purchase. For certain audience segments, the impact of experiential marketing is even more profound, the research found. Nearly 80% of teens said experiential marketing increased their consideration of purchase. It also accelerated the path to purchase for 60% of women more receptive to future advertising about the brand they tested and tried. In short, a live experience can mean everything.