“The booth created by Mouse Marketing was an oasis.  I was very pleased with the way the product was being presented, the uniforms, the staff, on all the components they definitely passed with flying colours” says Rhoda Gonen from Pepsi-Co.

ON-AIR TV Integration

OFF-AIR Integration (Hell’s Kitchen Chef Challenge Contest/Sampling Tour)

FOR IMMEDIATE RELEASE:

TORONTO, ONTARIO — Teaming up with the hottest cooking reality show of the season, Stonefire™ Authentic Flatbreads announces the Hell’s Kitchen Chef Challenge Contest.

Hosting two contests: one for professional chefs and one for at-home cooks, Stonefire™ is seeking the most creative recipe using their authentic Naan, Roti and Pita.

The grand prize for each – any chef’s dream ­– an all-expense-paid trip for two to stay and dine in Hollywood (airfare included) and a one-year supply of Stonefire Authentic Flatbread products. The winning chef’s recipe, name and photo will also be featured on the back of the corresponding Stonefire flatbread product packaging.

“It’s time for some real world kitchen competition,” shared Linda Martin with Stonefire Authentic Flatbreads. “Pita, roti and naan serve as versatile platforms for a wide range of recipes, whether it’s a traditional falafel pita sandwich or delectable modern tapas made with naan. We’re calling chefs across the country: enter your flatbread creations and let’s see if you can take the heat.”

Tune-in to an all new HELL’S KITCHEN premiering Monday, July 18 and Tuesday, July 19 (8:00-9:00 PM ET/PT) on FOX.

Contest entries from U.S. residents will be accepted online at www.stonefire.com.   One grand prize will be awarded in each category. For more detail on prizes and participation, please visit www.stonefire.com.

HELL’S KITCHEN ™ © 2005 ITV Studios Ltd. Used under license. All rights reserved.

“The best part of the entire show was the interactive Leaderboard program created by Mouse Marketing, constant line-ups and the staff were very engaging and helpful” said Ron Hornbaker from Golf Town

David Brown, Senior Executive Vice-President RE/MAX Promotions Inc.

“The Mouse Marketing team lives and breathes the realm of experiential marketing. The professionalism and level of expertise of the team results in a true brand experience that connects with the consumer in a unique meaningful way”.

Diandra Mohammed, Brand Manager, Bacardi Canada Inc

“Mouse Marketing has been without doubt the most effective, impactful and responsive supplier, FGF Brands has ever used”.

Linda Martin, VP of Marketing, FGF Brands – Stonefire USA

International Fabulous Flats participated in the event that included sampling activities and a media feedback area (in partnership with Fresh FM) to capture attendee comments about their sample experience of International Fabulous Flats. We played the Fabulous audio feedback from the event for a period of 3-weeks on FRESH 102.7 FM.

Traditional marketing approaches meant to develop and maintain brand awareness, and drive purchases, are struggling in a marketplace that has seen an explosion of media options.  Faced with steadily fragmenting media, the world’s leading brands are continuously looking for new ways to influence and change consumer behaviors.

Event-based Integrated Marketing introduces powerful tools to drive trial use and new customer acquisition, and retain the existing customer base.  An integrated program combines the impact of personally touching consumers and letting them try products when they’re out of the home.  It also makes effective use of the many tools that can engage and retain consumer conversations.

When consumers try products through a MOUSE marketing experience, the dialogue starts at the event but the memorability always continues through social word-of-mouth advertising.  Technology has forever changed the media landscape, and we know how to activate and make the most of that.  We use only the worlds leading touch-screen technology combined with proprietary software (developed in-house) to boost greater results.