ART, CULTURE, REMIX – Friday Night Live has grown to become Toronto’s most unique social destination. Each week, thousands of millennials take over Canada’s world museum to enjoy curated, cutting-edge content and eclectic eats, drinks, DJs, dancing and live music. The ROM is proud to partner with Peroni Nastro Azzurro to create innovative and original activations that speak to this key audience. As a sponsor for two consecutive years, PERONI has engaged thousands of young urbanites through fun, fresh, and creative brand activations.
We also developed and conducted a national brand health market research program that helped Asahi gain a better understanding of the efficacy of their sponsorship investments and in-market branding effectiveness from the eyes of the consumer.