We helped PERONI engage thousands of young urbanites through fun, fresh, and creative brand activations.
Friday Night Live has grown to become Toronto’s most unique social destination. Each week, thousands of millennials take over Canada’s world museum to enjoy curated, cutting-edge content and eclectic eats, drinks, DJs, dancing, and live music. The ROM is proud to partner with Peroni Nastro Azzurro to create innovative and original activations that speak to this key audience. As a sponsor for two consecutive years, PERONI has engaged thousands of young urbanites through fun, fresh, and creative brand activations.
MOUSEXM also designed and developed a brand health market research program across the country that helped their portfolio of brands understand the efficacy of their sponsorships and in-market branding from the eyes of the consumer.