FROM STRAPPY SANDALS TO WORK HEELS #SAVETHESHOES – We developed a successful integrated campaign strategy for Johnson & Johnson’s biggest product launch, Polysporin Blister Treatments.
The campaign consisted of OOH Transit shelter installations, digital content development, strategic content partnerships, and experiential marketing pop-ups across the country. Over 200,000 JustFab Shoe customers received a special card with a complimentary Polysporin Blister Treatment product sample inside their shoebox. This was just one of the many strategic partnerships that drove product trial and awareness.
Over 1.2 Million women were inspired to shop the back of closets using Polysporin Blister Treatments. Over 457,600 Fell in Love with their shoes all over again resulting in a 31% sales lift.
Our unbridled passion and extraordinary results are linked to securing several additional campaigns across Johnson & Johnson’s portfolio of brands.