Canadian’s Fall in Love with Their Shoes All Over Again

By November 14, 2018 March 27th, 2021 Digital Marketing, Experiential Marketing

The Challenge 
Johnson & Johnson launched their biggest new product innovation of the year – Polysporin Blister Treatment and wanted an agency they could trust, who would go above and beyond, and help make their investment go further.

The Solution 
MOUSE Marketing developed a strategic campaign that accelerated trial and awareness.  It started with a strategic national partnership with JustFab Shoes to cost-effectively deliver Polysporin Blister Treatment sample within every purchase directly to thousands of doorsteps. Inside each shoebox was a special invitation to try the sample and shop at the back of their closets so they could Fall In Love with their shoes all over again. We kicked off the campaign with the 3D bus shelter shoe installations across Toronto and Montreal which drove brand awareness, creating another hotspot to drive trial.

We also partnered with the Grammy-winning Broadway musical Kinky Boots, where brand teams delivered cards to theatre attendees year-round along with GO Station platforms across the city where women in heels were in some desperate need of blister treatment relief.

THE RESULTS
We went above and beyond. Polysporin expanded awareness and reach more cost-effectively achieving 15M+ brand impressions, inspired over 457,000+ new product trials with an increased sales lift by 18%+, and the #savetheshoes dramatically increased social engagement. The incredible success of this campaign resulted in a long-term relationship and multiple campaigns across the Johnson & Johnson portfolio of brands.

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I cannot tell you how pleased we were with the team from strategy, value, and level of detail within each execution. I look foward to many more projects together.

- Scott L, Brand Manager, Johnson & Johnson