EXCLUSIVE WINES @ AMERICA’S NEXT TOP MODEL LIVE
People loved sipping the refreshing strawberry white zinfandel and blackberry merlot in the swanky Wild Vines Wine Lounge at America’s Next Top Model LIVE.
The brand activation included exclusive wines poured at America’s Next Top Model LIVE, 40x20ft lounge experience with TVs displaying high impact content, high-top seating, private lounges with brand themed décor and fresh fruit displays. Well-trained brand ambassador’s delivered scripted product presentations to ensure every customer receives the most important product information. Deep market research via iPad device to prove, measure and track results.