Step into the future with a very different kind of performance or experiential marketing brand activation.
Check out interactive holographic pop artist Maya Kodes, an innovative superstar from Neweb Labs. The company uses artificial intelligence, holography and motion capture technology to produce 3-D animations and virtual personalities like Maya. “Our augmented reality productions create a real emotional connection to audiences and deliver tremendous wow factor,” says Candace Steinberg, Neweb Lab’s marketing and sales director. “We leverage motion capture for real-time interaction.”
Maya, hot on the heels of her Boomerang CD release, is an on-stage dynamo, entertaining with spectacular special effects, lively, in-the-moment banter, and choreographed sets alongside her human back-up dancers. Behind the scenes, it’s Neweb’s crew working her moves and on-point audience interaction via the body-motion capture suit and live voice audio that brings her to life. In addition to Maya, Neweb develops live interactive 3-D holograms, including living or deceased celebrities and public figures, and animated caricature-based characters, for any type of custom-branded event such as conferences, trade shows or product launches. The company also provides artificial intelligence technology that pairs a human interface with a holographic terminal or mobile app for virtual customer service greeters, tour guides, and more.