CONSUMER SHOWS + FOOD & WINE SHOWS
Hundreds of thousands of consumers enjoyed complimentary wine tastings at the largest home show and food & wine properties across Atlantic Canada. Our qualified brand ambassadors delivered key brand messages with strong drive to retail, ensuring customers remember, trust and purchase Vincor products. Each customer also received a VIP winery tour card for two ($20 value). We know 27% of the consumers who visit the winery purchase products and become raving fans.
The Jackson-Triggs and Inniskillin experiential programs consisted of concept development and booth production, including full-scale Viking and KitchenAid gourmet kitchens with live chefs.