Leverage a curated roster of Bloggers, Instagramers, YouTubers, Pinteresters and Snapchatters who are trendsetters in fashion, beauty, food, home, lifestyle and travel. An incredible example of how to build brand awareness, love and participation.
Once you have the foundation of a paid social and digital marketing plan in place, integrating digital influencers can really help to amplify your brands experiential marketing campaign to build awareness, brand love, and participation with hundreds of thousands of millenial customers.
Check out this incredible example – L’Oréal Paris Canada selected Alanna to be one of two Ambassadors to launch the new L’Oréal Paris Féria Colour collection, which took her from Montreal to film a L’Oréal commercial, to LA to attend the Grammy Awards. The engaging content that Alanna created increased product sales and brand awareness around the #LiveInColour & #HeadTheTrend campaign which went viral. Xander’s YouTube video was viewed by over 7,700 highly targeted consumers.