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NSTCO Market Research


Yee-Ha! Brand ambassadors dressed in “Cowgirl” brand character inspired thousands of highly targeted country music fans across Ontario to participate in our on-premise market research programs with strong data capture, and consumer opt-in for smarter client follow-up marketing.

See, by making the program more rewarding and relevant to the consumer we dramatically increased program participation.  Giving people “what they want” at the”moment of need” produces greater results.  It’s time to celebrate!

Now let me show you how it’s done on the mechanical bull!

Here are some of our favourite country music opening lyrics we heard on our journey:

‘Here for the Party’ by Gretchen Wilson
Opening Line: “Well I’m an eight ball-shooting, double-fisted-drinking son of a gun”‘Friends in Low Places’ by Garth Brooks

‘Friends in Low Places’ by Garth Brooks                                                                                                              Opening Line: “Blame it all on my roots, I showed up in boots”

‘Whiskey Lullaby’ by Brad Paisley and Alison Krauss
Opening Line: “She put him out like the burnin’ end of a midnight cigarette”

‘9 to 5′ by Dolly Parton                                                                                                                                          Opening Line: “Tumble outta bed and stumble to the kitchen / Pour myself a cup of ambition”

‘Luckenbach, Texas’ by Waylon Jennings                                                                                                       Opening Line: “The only two things in life that make it worth livin’ / Is guitars that tune good and firm-feelin’ women”

‘I Saw the Light’ by Hank Williams
Opening Line: “I wandered so aimless, life filled with sin / I wouldn’t let my dear Savior in”

‘Need You Now’ by Lady Antebellum                                                                                                                Opening Line: “Picture-perfect memories scattered all around the floor”