We connected Millenials with PERONI by providing people an opportunity to show off their Italian style at ROM NYE. Exclusive access to the spectacular exhibition Christian Dior, presented by Holt Renfrew, as well as live bands, DJs, and, of course, a sparkling toast at midnight.
We designed an opportunity for guests to show their style, and when it comes to self-expression, effortless style, and flair, nobody does it better or more natural than the Italians. PERONI NASTRO AZZURRO was the exclusive premium beer sponsor of ROM NYE. Grab a glass of Italy’s #1 premium beer from one of the bars and walk the glossy blue runway and show off your style. Strike a pose in front of the magic mirror PERONI style, print your photos on the spot, and easily share your style moment across all your social media channels.