Their existing agency supplier was not giving Philips the attention they deserve given the size of the account and Philips wanted to create a stronger retail brand presence and deepen key stakeholder retail relationships for their kitchen appliance division (Saeco Coffee, Pasta Maker, and new Airfryer).
MOUSEXM created a stronger in-store brand presence for Philips kitchen appliances by developing comprehensive brand engagement programs across the country. We collaborated with key customers (Hudson’s Bay, Canadian Tire, and Home Outfitters) to create a stronger in-store brand presence, bespoke marketing materials, influencer marketing, enhanced product demos, and large-scale roadshow activations across the country with inspiring chef collaborations and fresh recipes to elevated product education, increase sales, and reinforced key retail relationships.
- Immediate sales impact (avg 12-18%)
- Significantly increased retail brand and product visibility
- Developed stronger key retail partner stakeholder relationships
Watch Gordon Ramsay’s Turkey Slider Recipe below.