Here’s to Healthier Eating

By September 20, 2018 March 29th, 2021 Experiential Marketing

The Challenge
Their existing agency supplier was not giving Philips the attention they deserve given the size of the account and Philips wanted to create a stronger retail brand presence and deepen key stakeholder retail relationships for their kitchen appliance division (Saeco Coffee, Pasta Maker, and new Airfryer).

The Solution
MOUSEXM created a stronger in-store brand presence for Philips kitchen appliances by developing comprehensive brand engagement programs across the country. We collaborated with key customers (Hudson’s Bay, Canadian Tire, and Home Outfitters) to create a stronger in-store brand presence, bespoke marketing materials, influencer marketing, enhanced product demos, and large-scale roadshow activations across the country with inspiring chef collaborations and fresh recipes to elevated product education, increase sales, and reinforced key retail relationships.

The Results 

  • Immediate sales impact (avg 12-18%)
  • Significantly increased retail brand and product visibility
  • Developed stronger key retail partner stakeholder relationships

Watch Gordon Ramsay’s Turkey Slider Recipe below.