Philips wanted to create a stronger retail brand presence and strengthen key stakeholder retail relationships for their kitchen appliance division, with brands including Saeco Coffee, Pasta Maker, and new Airfryer.
To create a stronger in-store brand presence for Philips kitchen appliances, MOUSE Marketing developed a comprehensive brand engagement program across the country. We collaborated with key partners like Hudson’s Bay, Canadian Tire, and Home Outfitters, to create a more compelling in-store brand presence, bespoke marketing materials, influencer marketing programs, enhanced product demos. and large-scale roadshow activations across the country. These roadshows included inspiring chef collaborations and fresh recipes to elevate product education, increase sales, and reinforced key retail relationships.
Philips realized an immediate sales uplift, averaging 12%-18% nationally. We also helped significantly increase retail brand and product visibility and developed stronger key retail partner stakeholder relationships.
”MOUSE Marketing is not only an incredible agency but incredible people to work with. They are extremely hands-on at a senior level and I always had piece of mind knowing they were on the job.- Fernanda Inserra Mendes, Marketing Manager