NEW CUSTOMERS ACQUSITION PROGRAM – We helped Spinach connect with university students.
The project consisted of multiple brand engagement components including creative media ads, brand installations, and new customer acquisition (CRM app) data capture sign ups, and giveaways. We used the Science of Consumer Persuasion to attract and engage over 12000 university students. The experiential marketing activation created a frenzy of social media buzz.
There was also a special performance by Canadian music icon, producer and DJ Deadmau5.