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The Wild Vines Tastimonial Tour travelled to over 35 LCBO retail locations generating excitement about WV and showcased a new way to expand word-of-mouth advertising. LIVE radio remotes and swag giveaways attracted new customers to taste products resulting in record-breaking sales.

Wild Vines obtained a deeper interactive level with customers by personally interviewing them to receive genuine feedback. After each event, the live customer interviews were played on-air, expanding brand awareness, and getting even more product in shopping carts.

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