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Apothic Rosé Pink Party

The Challenge

World-famous winery E.J. Gallo wanted to drive awareness and trial for their new Apothic Rosé Limited Release wine with discerning wine lovers in Toronto.

The Solution

MOUSE Marketing put on an unforgettable party to celebrate this delicious new wine. We invited top media and the city’s most influential tastemakers to join us for an unforgettable event, with Apothic Rosé flowing all day and deep into the night. The entire venue was beautifully decorated with pink sky-high balloons, pink flower arrangements, and a splash of pink sarongs for the staff.

The Results

The activation featured interactive stations and activities including an Instagram flower wall, creative billboard media ads, tasting experiences, a custom medallic tattoo station, crown-making classes, and incredible live performances including special guest DJ Jazzy Jeff from the hit TV show The Fresh Prince of Belair who helped bring the party to life.

What a Pink Party! The entire event and multiple brand activations were outstanding.
Chantelle Percival

Brand Manager

Elevated brand experience
1,400 Guests
Product launch party