To help booming US bridal shop Kleinfeld launch their new collection at Toronto’s Hudson Bay, and to capture the attention of Canadian brides-to-be, the brand wanted to recreate their iconic New York City storefront on Queen Street.
MOUSE Marketing created a one-of-a-kind bridal pop-up experience for brides-to-be to help welcome Kleinfeld into the Canadian market. From jaw-dropping bridal displays to photo opps with bridal expert and star of TLC’s Say Yes to the Dress Randy Fenoli, we delivered an unforgettable bridal extravaganza.
Thousands of brides, media, and influencers attended our pop-up shop and received a personal photo with Randy in front of our replica of Kleinfeld’s New York City storefront. Attendees lined up around the block for their chance to book an exclusive bridal appointment. Those who attended were also entered into a digital $10,000 Dream Wedding Dress contest, which included 2 VIP flights, accommodation at a 5-star hotel, and a coveted appointment at Kleinfeld New York to select the wedding dress of their dreams.
”Not only did they do an incredible job for our Canadian launch, what was most impressive was how they acted as if there were a part of our organization.- Stella Ferrace, VP Marketing