Asahi Multi-Marketing Campaign Partnership

The Challenge

To help key Asahi Group brands, like Peroni, Grolsch, Pilsner Urquell, and Meantime, engage young Canadians with fun, fresh, and creative brand activations.

The Solution

MOUSE Marketing delivered several innovative and original retail, on-premise, and out-of-store activations that spoke directly to these brand’s target audience. A number of these activations were part of key event partnerships, including Toronto International Film Festival (TIFF), Rogers Cup, Van Mural Festival, AGO Massive Party, and ROM Friday Night Live, where thousands of millennials take over Canada‚Äôs world museum to enjoy curated, cutting-edge content, eclectic eats, Asahi beverages, and live music.

We also developed a cross-country digital brand health market research program that helped Asahi Group’s portfolio of brands measure the efficacy of their sponsorship investments and in-market awareness through the eyes of the consumer.

The Results

We helped Asahi Group brands drive trial and awareness across Canada, with a 56% avg. intent to purchase and a 63% avg. conversion to sales. The health survey data was also instrumental in helping each brand make more informed sponsorship decisions.

The team at MOUSE Marketing moves quickly and always executes to our extremely high standards.
Stephanie Nichols

Brand Manager

56%
Purchase intent
63%
Conversion to sales