NEVER UNDERESTIMATE THE LONGSHOT – And certainly never underestimate a creative agency that can deliver these kinds of bold results. We developed an fully integrated strategy for Longshot to connect with 500,000 Canadian country music fans who were naturally attracted to the essence of the brand – the horse icon.
Longshot received explosive brand exposure across all digital channels, including websites, social media (paid and unpaid) to achieve 177,889 impressions. We developed a successful digital retail contest across Western Canada, creative print and activation materials, media billboards ads, and more. The Longshot brand ambassador and influencer Brett Kissel performed special surprise performances on the SiriusXM stage.