Molson Red Leaf Project Generates Sustainable Energy

By March 11, 2016 March 24th, 2021 Experiential Marketing


We helped Molson Canadian connect with beer lovers in a meaningful way.

The Red Leaf Project consisted of 100 park projects that inspired people to volunteer and make their community more sustainable.  Each participant helped clean -up and plant red maple trees in their local communities. Molson Canadian surprised volunteers by giving them some awesome in return, VIP tickets to an exclusive concert experience put together exclusively for them.

Molson responsibly bused hundreds of volunteers into the big city from all over Ontario. The epic evening included special live performances and brand installations.  And the giving back didn’t stop here. Attendees were able to generate 24 watts of electricity with every step on the sustainable dance floor.  The energy produced triggered digital energy meters, house lights, music, and LED decor.  People were challenged to generate enough energy to “get the party started” and were rewarded for achieving energy targets.

Hats off to Molson Canadian fans for generating 70,5020 watts of sustainable energy per second.

Check out the below video that will get your energy levels pumping.