The foods (and beverages) we love often are the culprits of stomach irritating heartburn. ZANTAC® wants to become the go-to solution.
MOUSEXM developed a campaign strategy that raised awareness with the right consumers at the right moment becoming the go-to solution for every food lover. Consumers were definitely Feeling the Love – Not the Heartburn. The uber successful campaign included developing strong strategic partnerships with Canada’s largest community food and rib festivals, integrated brand awareness, and POPUP brand activations with multiple sampling stations to spread the love. Our market research program solidified the strategy was not only the right place to invest but would practically guarantee a return on their marketing investment.
We generated brand awareness to over 560,000 highly targeted food lovers and delivered over 121,000 samples with product offers. 44% of consumers never heard of ZANTAC® before and 66% of consumers engaged suffered from Heartburn. Connecting ZANTAC® with the food lovers really paid off for the brand and besides being the “most loved” brand at festivals across the country, engaging people at the moment of need delivered incredible results.
Now food lovers are feeling the love, not the heartburn! That’s right, over half a million foodies at Canada’s largest Rib Festivals were feeling the love not the heartburn with ZANTAC®.
“I was just telling my wife I am going to need something for my stomach after today.” Now, who would have known that? We did!