MOUSEXM Launches High-Tech AR Platform

By March 23, 2021 April 1st, 2021 News / Next

The Future of Marketing is in Your Hands.

Forget everything you thought you knew about Augmented Reality (AR) because it’s all changing at an incredible rate so keep up! Remember the old-school AR graphics that looked more like an 80’s video game? Well, forget about that, today your favourite music stars can appear in your living room as a Human Hologram and perform a special song or step into a virtual doorway portal that literally transports you backstage for a special behind-the-scenes tour. Did I mention you can also buy their new track and concert tee?

And this is just the beginning.

MOUSEXM is putting the future of marketing in your hands through an innovative AR platform proven to increase brand engagement and conversion to sales via Human Holograms, 360 Portal experiences, and 3D product experiences, and Live AR performances coming soon. AR has become even more relevant to brands than ever before. It has gone on to define the modern (and pandemic-induced) shopping experience, and not leveraging the technology could be a crucial mistake for brands.

Your smartphone has the capability to simply open your camera and hold your phone to a QR code and viola!  There are over 31 million smartphone users in Canada (Statista.com) and over 260 million in the USA alone. The increase of smartphones and access to high-speed internet has led to the massive adoption of QR codes.  A 2014 study conducted by Adobe on the usage of QR Codes over a three-month period shows 26% of smartphone users scanned a QR code. In September 2020, a survey by Statista conducted regarding the increase in QR code usage, of participants, 46.75% agreed to an increase in QR code usage so can you imagine the surge for 2021?

AR technologies make things pretty immersive. AR technology has come a long way and makes it easier for people to imagine possibilities and try them safely in simulated environments. AR technologies offer us a new way of experiencing the world.  They are a perfect vehicle for companies to leverage for making unique, shareable, and meaningful experiences. 61% of consumers prefer digital stores that offer AR experiences (BigCommerce, 2020) while 70% admitted that they would be more loyal to brands that offered AR experiences (ZDNet, 2021).

Interested in learning more and seeing one of our AR projects in action? Book a live demo.

Say Hello

At MOUSE, we have 18-years of experience connecting brands with consumers in meaningful ways through virtual events, integrated marketing campaigns, digital content, and experiential marketing. We have helped develop and grow brands for various industries including; Johnson & Johnson, Mark Anthony Group, RE/MAX, Hudson’s Bay, Shoppers Drug Mart, Cronos Group, Molson-Coors, and Pepsi to name a few.  Feel free to reach out and tell us about your marketing challenge.