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Sales-Facing Marketing Makes beautyBOUTIQUE Mom’s Smile

Shopper Drug Mart beautyBOUTIQUE had moms smiling from ear-to-ear during our “Make MOM Smile” in-store campaign during the Mother’s Days weekend.

Each mom recevied a special scratch card for a chance to win prizes and special incentives to purchase $75 or more in beautyBOUTIQUE products and receive a BONUS 18,500 Optimum Points.

The program was designed to increase sales and also includes complimentary mommy makeovers, branded cupcakes, branded cupcakes, and swag giveaways.