360 Campaign With Fearless Canadian Spirit
Mark Anthony Wine & Spirits Group needed to drive trial and brand awareness to four million highly-targeted consumers for their newly launched product innovation BEARFACE Triple Oak Canadian Whisky.
Through one-of-a-kind media drops, organic digital content development, and 10 pop-up experiential marketing tasting activations across the country, MOUSE Marketing developed the Fearless Canadian Spirit integrated campaign that drove trial and amplified brand awareness for BEARFACE. We also created bespoke marketing materials showcasing the essence of the brand and hosted an epic Fearless Dinner party for 100 top-tier media and influencers.
BEARFACE achieved 17M targeted media impressions including a bonus full-page spread in the Globe & Mail. The campaign was $30,000 under budget, delivered over 16,000 new product trials, and drove social engagement organically with an immediate sales lift of +12% over the anticipated forecast.