360 Campaign With Fearless Canadian Spirit

The Challenge

Mark Anthony Wine & Spirits Group needed to drive trial and brand awareness to four million highly-targeted consumers for their newly launched product innovation BEARFACE Triple Oak Canadian Whisky.

The Solution

Through one-of-a-kind media drops, organic digital content development, and 10 pop-up experiential marketing tasting activations across the country, MOUSE Marketing developed the Fearless Canadian Spirit integrated campaign that drove trial and amplified brand awareness for BEARFACE. We also created bespoke marketing materials showcasing the essence of the brand and hosted an epic Fearless Dinner party for 100 top-tier media and influencers.

The Results

BEARFACE achieved 17M targeted media impressions including a bonus full-page spread in the Globe & Mail. The campaign was $30,000 under budget, delivered over 16,000 new product trials, and drove social engagement organically with an immediate sales lift of +12% over the anticipated forecast.

Absolutely incredible and couldn’t have done my job or achieved these kind of results without you.
Courtney Henderson

National Portfolio Manager

17 MM
Media impressions
16,000
Product trials
12%
Increase in sales over forecast