Talk about icing on the cake for RE/MAX. We helped RE/MAX connect with new brides and couple moving towards homeownership.
The big idea and a comprehensive deal with Buddy Valastro of TLC’s hit reality TV show CAKE BOSS. The campaign attracted massive brand aweerness and lead generation across Canada.
How does three minutes on National Television and a piece of cake sound? Buddy captivates an audience of brides to unveil a special branded cake that motivates people to ENTER for a chance to WIN the Ultimate Wedding Cake Contest presented by RE/MAX. The Cake Boss – Ultimate Wedding Cake Contest experiential marketing campaign included; radio advertising pre-event, staff in brand character, interactive ipad contest “Enter to WIN a $5000 wedding cake made by Cake Boss”, branded media wall for VIP meet & greet, photo experience where each bride received a personal photo within a branded frame to take home, a taste of the massive 4x8ft cake which was a beautiful house with shutters, yard and trees, RE/MAX sold sign, RE/MAX balloon hovering over the picturesque home and of course a groom carrying he’s bride into their new home). All creating an extremely memorable branding moments that will last a lifetime. This impactful experiential marketing campaign received a National Star Awards for “Best event in Canada produced by a third party”, and Global TV news coverage further expanding brand awareness.