COVE CONNECTS WITH FILM LOVERS – High expectations at the Toronto International Film Festival. We helped COVE the official partner of TIFF connect with film lovers through a unique brand experience.
Step inside the COVE, a fully immersive brand experience that surprised and delighted film lovers. The project consisted of designing floor-to-ceiling brand signage, on-brand seating areas, creating the perfect Instagram moment by stepping inside a 3D animated Infinity Mirror. We also designed a retail product display with a sensory experience and developed a series of premium COVE crafted cocktails highlighting the essence of the product terpenes such as the “Regenerate” which was made from local ingredients, flamed rosemary, and dry ice creating a wow smoke effect.
We helped COVE connect with over 1400 consumers, media, industry, and influencers through a memorable brand experience. The success of this program resulted in a long-term relationship with multiple contracts across their portfolio of brands.