Inside the COVE

By September 11, 2019 June 3rd, 2021 Experiential Marketing

The Challenge
Premium cannabis brand COVE, part of the Cronos Group, wanted to leverage its status as an official sponsor of TIFF to make a big splash with the film industry.

The Solution
MOUSE Marketing created a fully immersive brand experience that surprised and delighted film lovers. The project consisted of creating a floor-to-ceiling branded space and themed lounge area, as well as the perfect Instagram moment, allowing fans to step “Inside the COVE” using a 3D animated infinity mirror. We also provided COVE crafted cocktails and a retail product display that offered an educational sensory experience.

The Results
We helped COVE educate and connect with over 1400 influential members of the film industry and increased social engagement by more than 250%. The success of this program resulted in a long-term relationship between MOUSE Marketing and Cronos Group, with multiple contracts across their portfolio of brands.

You absolutely hit it out of the park and helped make us the hot spot of the festival.

- Carolyn Graham, Director of Experiental Marketing