Premium cannabis brand COVE, part of the Cronos Group, wanted to leverage its status as an official sponsor of TIFF to make a big splash with the film industry.
MOUSE Marketing created a fully immersive brand experience that surprised and delighted film lovers. The project consisted of creating a floor-to-ceiling branded space and themed lounge area, as well as the perfect Instagram moment, allowing fans to step “Inside the COVE” using a 3D animated infinity mirror. We also provided COVE crafted cocktails and a retail product display that offered an educational sensory experience.
We helped COVE educate and connect with over 1400 influential members of the film industry and increased social engagement by more than 250%. The success of this program resulted in a long-term relationship between MOUSE and Cronos Group, with multiple contracts across their portfolio of brands.