We helped Stoli Crushed launch a premium vodka and put more products in shopping carts.
The Stoli Group has launched a premium vodka in Canada that uses real fruit juice, tapping into one of the vodka category’s most burgeoning trends.
It said that Stoli Crushed would become ‘the first premium imported vodka brand to enter the fast-growing “real fruit juice spirits” segment’. It will be available in pineapple and red grapefruit flavours – chosen for their current appeal within the category.
Stoli Group president and CEO Patrick Piana said: “The real fruit juice category is on the verge of explosive growth as consumers today are craving easy-to-mix spirits and real flavours. With Stoli Crushed, we are looking to elevate the category and widen our spectrum of Stoli consumers.
“We are tremendously proud of the high-quality pineapple and ruby red grapefruit flavors we developed and are marking this as our biggest innovation to date.”The Stoli Crushed 30% ABV beverage begins its national rollout at retailers in April.
MOUSE helped launch Stoli Crushed in Canada and they absolutely #CrushedIT by delivering an elevated brand experience with high-impact POPUP retail displays, and the science of consumer persuasion to yield greater results through a more sales-driven model.
Check out the official Stoli Crushed launch video below.