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The Challenge

The Stoli Group needed help creating a high-impact brand experience for the launch of their new premium vodka and real fruit juice cocktail, Stoli Crushed. They wanted to leverage the growth of the pre-mixed spirits category and widen the spectrum of Stoli consumers.

The Solution

MOUSE Marketing helped Stoli Crush become the first premium imported vodka brand to enter the fast-growing “real fruit juice spirits” segment with their pineapple and ruby red grapefruit flavours.

We delivered an elevated brand experience with unforgettable pop-up retail displays that harnessed the science of consumer persuasion to yield greater results through a sales-driven model.

The Results

Through our retail launch campaign, we helped Stoli Crush experience a sales uplift of 27%,  significantly higher than the industry average.

Terrific job launching this brand and bringing it to life. The MOUSE Marketing team #CRUSHEDIT!
Courtney Henderson

National Portfolio Manager

Elevated experience
Increased sales lift