#CRUSHEDIT

By April 11, 2019 June 1st, 2021 Experiential Marketing

The Challenge
The Stoli Group needed help creating a high-impact brand experience for the launch of their new premium vodka and real fruit juice cocktail, Stoli Crushed. They wanted to leverage the growth of the pre-mixed spirits category and widen the spectrum of Stoli consumers.

The Solution
MOUSE Marketing helped Stoli Crush become the first premium imported vodka brand to enter the fast-growing “real fruit juice spirits” segment with their pineapple and ruby red grapefruit flavours.

We delivered an elevated brand experience with unforgettable pop-up retail displays that harnessed the science of consumer persuasion to yield greater results through a sales-driven model.

The Results
Through our retail launch campaign, we helped Stoli Crush experience a sales uplift of 27%,  significantly higher than the industry average.

Check out the official Stoli Crushed launch video below.

You guys rock, terrific job launching this brand and bringing it to life. You Crushed it!

- Courtney Henderson, National Portfolio Manager