TUSCANY UNTOLD CAMPAIGN – We helped Tuscany’s oldest chianti producer connect with wine lovers through an integrated campaign and unique tasting experience.
The 360 campaign consisted of media drops, digital marketing, organic content development, an Ultimate Tuscany Adventure Contest, influencers marketing, and a popup tasting experience with CRM data capture to prove competitor results.
The Tuscany Untold side-by-side taste challenge gave Canadians not only a chance to taste one of the oldest Chianti Classico producers but to taste the best of Tuscany side-by-side. Over 79% of consumers choose Gabbiano over Ruffino Chianti Classico, which is an old-world rustic style wine.
Would you like to stay in a Tuscany castle, drink incredible wine, and receive a behind the scenes tour of the winery? Take me to Tuscany, over fifteen-thousand people entered the Ultimate Tuscany Adventure Contest and nearly 68% shared their contest experience with friends and family through social media. Gabbiano winery also received over eighteen-thousand increased website visits.
People remembered Gabbiano by the unforgettable Cavaliere Knight on the label that has been protecting the castle since 1124. Fashion and travel influencer Mr. Calvaliere (Whose name is no coincidence), went for a gentlemen’s night out with his friends and took part in the side-by-side tasting boosting IG stories and impressions.
Gabbiano was featured through several online channels including; Daily Hive, Swagger, Sylvanus Urban, The Scene in TO, and many more. Level III (AIS) Sommelier @ChefToniaWilson became an irreplaceable asset, providing her wine knowledge to develop content pieces and partake in media interviews.
Check out the Take me to Tuscany social teaser video below.